The internet has changed the way people buy their wine, so winemakers need to be up with the play.
Issue 3948 14 January 2016
Kathie Bartley is a believer in the old saying “a day without wine is like a day without sunshine”, and has it on her business card. But that’s hardly a surprise – she’s been marketing wine for nearly 30 years. After graduating from the University of Otago with a degree in the subject, Bartley spent a decade in marketing roles at the large Corbans winery in West Auckland. She established Kathie Bartley Marketing in 1998 and specialises in helping smaller producers with brand development. She says marketing wine was a lot easier 20 years ago, when a much smaller number of…