Increasing their focus on high-quality, high-margin wines will help small producers survive.
Issue 3946 31 December 2015
Has the stampede to establish new wineries ended? The ranks of industry body NZ Winegrowers have recently shrunk from 700 to under 675, which may reflect the difficulty in earning a decent living from small-scale production. “There has definitely been a shift in the market, with the big getting bigger and some of the small fading away,” says William Hoare, general manager of Fromm Winery. “If you look at Marlborough, 2500ha of new vines have gone in during the past two years, all to supply larger wineries. In this same period, two or three smaller winery labels have been pushed out…”