NZ Listener Columns
  • Whatever marketing gurus say, wine-buyers simply want a guide to price and quality…

    24 August 2016

    Despite winegrowers constantly being urged to “tell your story”. As consumers, we all want background details about our favourite wines: the history of the winery; the identity of the owners; how they grow their grapes and make their wines; their challenges and triumphs. At least, that’s the marketing theory.

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