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  • The internet has changed the way people buy their wine, so winemakers need to be up with the play.

    Issue 3948 14 January 2016

    Kathie Bartley is a believer in the old saying “a day without wine is like a day without sunshine”, and has it on her business card. But that’s hardly a surprise – she’s been marketing wine for nearly 30 years. After graduating from the University of Otago with a degree in the subject, Bartley spent a decade in marketing roles at the large ­Corbans winery in West Auckland. She established Kathie Bartley Marketing in 1998 and specialises in ­helping smaller producers with brand development. She says marketing wine was a lot easier 20 years ago, when a much smaller number of…

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