Do you like that wine because it’s good, or because it’s expensive?
Issue 3915 21st May 2015
Two bottles of wine are open. The first is a rich, seductively smooth $20 red, designed to be enjoyed in its youth; the second is a powerful, firm, highly concentrated $75 wine, for cellaring for up to a decade. Which of these two young reds would you pour a glass of? For sheer pleasure, it would probably pay to go for the cheaper one. The high-priced model will probably mature a lot better, but few of us cellar wine and price offers no guide to how much we’ll enjoy it. Or does it? In a study by US wine and food writer Robin Goldstein, participants tasted wines retailing for between …
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